Instead of comfort food, major casual retailer Uniqlo Co. is bringing "comfort clothing" to disaster-hit Kesennuma, Miyagi Prefecture, and Kamaishi, Iwate Prefecture, with the opening of temporary stores on March 9.
Instead of comfort food, major casual retailer Uniqlo Co. is bringing "comfort clothing" to disaster-hit Kesennuma, Miyagi Prefecture, and Kamaishi, Iwate Prefecture, with the opening of temporary stores on March 9.
“Seeing my favorite clothes eases fatigue and stress,” said Chieko Abe, a 46-year-old careworker, who was among about 40 people who had formed a line at the Kesennuma shop before it opened at 9:30 a.m.
The temporary Uniqlo outlet deals in about 40 items, such as room wear, cardigans and quick-drying underwear, in a 100-square-meter prefabricated structure.
The company, which had had no stores in the cities before the Great East Japan Earthquake last March, decided to set up the temporary outlets after it heard that many local people wanted a nearby Uniqlo store when the firm brought in relief supplies.
Uniqlo plans to operate the two shops for a year.