Yokozuna Hakuho lends his weight to Tohoku bond campaign

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Sumo grand champion Hakuho, who is featured in advertisements for government bonds to fund reconstruction in the disaster-stricken Tohoku region, met Finance Minister Jun Azumi on June 7.

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Asahi Asia & Japan Watch
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35.672725, 139.749116
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By SHOHEI MAKIUCHI/ Staff Writer
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English Title
Yokozuna Hakuho lends his weight to Tohoku bond campaign
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Sumo grand champion Hakuho, who is featured in advertisements for government bonds to fund reconstruction in the disaster-stricken Tohoku region, met Finance Minister Jun Azumi on June 7.“I am hoping that I will be of help to people in the affected region,” the Mongolian yokozuna told reporters after the meeting.Newspaper and TV ads featuring Hakuho were launched the same day, part of a drive to encourage individual investors to buy government bonds to support disaster recovery efforts.The government is spending 470 million yen ($6 million) on the publicity campaign in the current fiscal year, the same sum as last year.

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http://ajw.asahi.com/category/0311disaster/life_and_death/AJ201206080030
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