When Disaster Strikes: How to Respond in the Wake of Rising Consumer Expectations | Corporate Citizenship Center

The need for companies to address social and environmental issues is real and urgent, yet in the face of unexpected destruction, the mandate for company involvement becomes especially important. Cash infusions, product donations and volunteer efforts can literally be the difference between life or death, rebuilding or desolation. Increasingly, companies are taking on disaster relief roles traditionally held for government agencies and NGOs, as citizens find companies uniquely equipped to tackle