1920s Women as wise consumer

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Item Description

Along with the rise of consumer society in Japan since the 1920s, women assumed the role of wise consumer, which was embedded in the idea of good wife, wise mother ideal.

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Japanese Title
1920年代の賢い消費者としての女性
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source: https://apjjf.org/2011/9/50/sheldon-garon/3660/article

English Title
1920s Women as wise consumer
English Description

Along with the rise of consumer society in Japan since the 1920s, women assumed the role of wise consumer, which was embedded in the idea of good wife, wise mother ideal.

https://apjjf.org/2011/9/50/sheldon-garon/3660/article

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https://wayback.archive-it.org/7472/20160601000000/https://apjjf.com/wp-content/uploads/2023/11/9.2_._Japanese_housewife_.jpg
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