Naoya Sekiya. Research Survey of Consumer Psychology about Radioactive Contamination after the Accident at TEPCO’s Nuclear Power Stations関谷直也　東京原子力発電所事故後の放射性物質汚染 に関する消費者心理の調査研究

In Japan, it was found that 20-30% of people avoid purchasing agricultural products produced in Fukushima Prefecture in the wake of the Fukushima Daiichi nuclear disaster of March 2011. Conversely, many people state that they usually do not pay attention to where a product comes from while they are shopping. The reason this many people are still fearful of contaminated agricultural products from Fukushima Prefecture is that they are not familiar with the system for food inspection and its results. People are generally not knowledgeable about the process of monitoring agricultural products for radioactive substances, which involves testing all volume and all bags of rice in Fukushima Prefecture. It is the goal of public relations to make sure information about the inspection system and its results are properly publicized in order to reduce anxiety among the public over the safety of these agricultural products.